It’s almost impossible to remember a time we did not check a company out on the internet before we gave them our business. Every business needs a website. But what is the current average website design cost? Which additional features will put your website costs up and increase the web design prices you pay?
If you haven’t got a website, you lose visibility – people can’t find you as they use the internet to search for business now – and you lose credibility.
How much does a website cost UK?
In this article, we’ll look at how you choose the right website and the right website designer for your business. It’s going to be one of the most important decisions you’ll ever make.
Once you’re sure what you want, why not fill out the form below to be put in touch with 3-4 experienced web design companies who know how to help you make profit from the internet? Tell them what you want and they’ll come back with a bespoke quote for you. Our service is free and there’s no obligation to go ahead with anyone who gives you a price.
First thing’s first, we use the terms “website design” and “website designer” throughout this article.
But a good website designer is much more than a good website designer. Depending on what you want, they bring a whole lot of different business-critical skills that will give you the extra edge over your competition.
The website design is there to make your company look good. And look good anywhere. It might surprise you to know that 80% of all web surfing is now done on smartphones. More people are accessing the net on a tablet than on a desktop computer. Your website designer’s job is to make your company look good on every device – desktop, laptop, tablet, smartphone, and now even smartwatch.
Copy is the wording that goes on your website. Your website designer, in conjunction with you, has to make your company sounds great as well as look great. The copy has to make you sound professional – it has to make you sound friendly and approachable – it’s got to make them sit up and take notice.
The average website visitor will leave after 8 seconds if they don’t find what they’re looking for. When your website designer is putting together the text for your online presence, it has to be short, snappy, attention-grabbing and action-orientated.
The way your website designer makes your site look, your text reads, and your site loads makes a big difference on how Google and the other search engines view them. When a search engine visits your site, it will take a snapshot of it and compare it against all the similar types of websites and give it a ranking. That ranking then determines whether you’re seen on Page 1 or Page 100.
Your website designer should know elementary SEO – search engine optimisation. It will take a while for your site to get up the rankings but a great website designer will give your site everything it needs to start impressing Google from as soon as the search engine giant first finds your website.
E-commerce means electronic commerce – it allows visitors to buy goods and services from you via your website with a credit or debit card. It will store your customers’ card details, take payment from those cards, sent them a receipt and send you their order details and where to send their order to.
An e-commerce system allows your visitors to browse through your selection of products or services by category or by a search request. It will display photographs and additional information about everything you sell so that your visitors are given every reason they need to go ahead and purchase from you.
A great e-commerce function on your website, easy to navigate and easy to use, will be your silent salesperson 24 hours a day, 7 days a week.
Did you know that email addresses of people who are interested in your particular product or service are worth their weight in gold? Get the tone of your emails right, get the design right, and get the frequency of sending right and your email address database can be the business gift that keeps on giving.
You can use it time and time again to promote new products and services, send newsletters keeping customers up to date with what’s going on in your company, and shift old stock that’s been sat in your store room for months by offering an attractive one-off discount.
Your website designer will build your site in such a way that every opportunity to capture visitors’ details is taken and then sent back to you in a legally compliant format.
Every company is different and every company wants its information displayed and recorded in a different way. Your website designer is an architect who can build your website around your existing computer system. Let’s say that you sell a lot by mail order and you want your website to link into to your stock management system meaning that customers can’t order something that’s just gone out of stock – that can be done.
Alternatively, you might be an accountant who wants to be able to have tax calculators on your website so that visitors can work out their tax demands. Maybe you’re an estate agent and you want a system that allows people to search for the home of their dreams by type of property, value, number of bedrooms, garage space, and more.
To paraphrase Morpheus from the Matrix movies, your website designer is there to build the online projection of your offline business.
Now you’ve seen the possibilities, let’s start looking at the likely prices you’ll have to pay,
Web design prices
Ten years ago, we all knew someone who could design websites. Now, because websites have to be designed to look and read great on everything from laptops to watches, it’s a lot more difficult. Believe it or not, there are far fewer people today who are able to develop websites from scratch than there were a few years ago – and it’s all because of the rise of the smartphone.
The person you’re dealing with will have a very specific set of skills and, as you’d expect, you will have to pay for them. This really now is a marketplace where price is much more reflective on the quality of what you’re going to get at the other end that it was a decade ago.
You can order basic websites from around £150 to £600. These are “brochure” websites – your visitors won’t be able to buy anything from your site – it’s just there for information. There’ll normally be a contact page on it and the information on your site will not really ever be updated. You can expect to pay £5-£10 a month for hosting fees and for the ability to send and receive emails from your company address website domain name.
Tip – “hosting fee” is the charge you pay a host to make sure your website is online 24/7. Your website lives on your hosting provider’s computers
Tip – “domain name” is your web address. “Householdquotes.co.uk” is a domain name, for example.
Enhanced websites are also brochure sites but they feature more pages. They’re often registered with Google’s SEO tools and will link in to your social media platforms like Facebook and Twitter. Their content will be updated a lot more frequently. Expect to pay £600 to £1,500 depending on the number of pages. Hosting and email fees are similar to basic sites but there will be additional charges (usually £100-£150) for putting up additional web pages.
E-commerce websites will be like an enhanced website but will give customers the chance to buy online and to interact with your staff via live chat and instant messaging. How much these cost depends on the number of pages and the number of products for sale. Expect to pay £1,000 to £5,000 for these with ongoing charges for hosting, email, additional contents, and additional products.
Bespoke websites do everything you want them to do. Starting at around £5,000, they can run into six or seven figures depending on how much content there is on the site, whether it integrates into your current computer systems, any special one-off functions it has and so on.
There is no one-size-fits-all website. There’s your website for your business.
Your website designer is there to help you get everything you want to get from your internet presence. Fill in the form at the top of the page to get quotes from 3-4 local suppliers all with extensive experience and a database of happy, long-term customers. There’s no obligation to buy from any of them and our service is completely free.
Web design prices FAQ
What questions should I ask my web designer?
Lots. Your website designer has to understand you and, because a website is one of your biggest investments, you have to be sure that you understand your web designer. Top questions to ask include:
- Will my site work on mobile phones?
- When someone taps my phone number when looking at my site on their phone, will it call me straight away?
- How long will the project take from start to finish?
- If I want to add extra content to the site, can I do it or do you do it? If you do it, how long does it take for the content to appear?
- How can you make absolutely sure that my customers’ credit and debit card details are safe?
- If your business ceases trading, how do I get my website and email transferred to another supplier?
- Can I speak with the various people in your office who look after design, copy, e-commerce, and so on?
Can I design my own website?
Yes but please be aware it is a very time-consuming process, even with the online WYSIWYG (what you see is what you get) visual editors online.
There are a number of different brands in the DIY sector, including Wix, Weebly, Squarespace, Shopify, 1&1, Bigcommerce, Sitebuilder.com, and Site123.
Search engine optimisation – what do I need to know?
Search engine optimisation is a way of using images, text, code, and website structure to make your website appeal to Google so that it climbs up its search rankings quickly.
Many search engine optimisation experts believe that DIY website platforms like Wix and Weebly are not search engine friendly. Others hold different opinions though however they seem to be in the minority.
If you are working with a website designer, you should ask him or her to design your site in WordPress, Joomla, Magento, Woo Commerce, Moto CMS, and so on. The common industry belief is that these sites are looked upon more favourably by Google and other major search engines.
Does my web designer really do everything?
Think of your website designer like a project manager on a building site. Your project manager will know everything that’s needed to make it a brilliant building but, more often than not, he or she is not laying the bricks or putting in the electrics themselves – they’re making sure that the people with specific jobs to do are there at the right time to get them done.
If you use a freelance web designer, the chances are that he or she will sub-contract elements of your website out to someone that he or she trusts to do the work properly. Your website designer will bring them in just when they’re needed to perform their crucial role.
If you use a larger website agency, the chances are that you will have a project leader. Your project leader will assign certain tasks to his or her colleagues (and occasionally outside freelancers) to get the work done when needed.
When getting your quote, try to impress on your website designer the maximum budget you’re willing to spend on your site and make sure that you keep an eye on costs at all times.